Airlines A Successful Customer Relations Strategy

Introduction Travelling can be expensive and tiresome. Airlines make it a priority for their customers to be comfortable, have a good travel experience, and provide good customer service. This would eventually, by word of mouth, get more people to fly with airlines. This is a service industry and customers require to be treated with courtesy, respect, patience, and expect employees to be truthful and most importantly to be treated fairly. Over the years, Southwest Airlines has developed a successful customer relations strategy which filters down to service operations. This gives the company the opportunity for continued success in the future. They fly over one hundred million passengers a year to their various destinations (Gallo, 2014). All companies need customers to survive. Their mission and vision is usually centered on addressing customer service. A company like Southwest Airlines, has multiple training programs for their customer service representatives, where we would take a deeper look to see what the training entails. A customer centered company would not have satisfaction from all customers. Every company needs to develop a customer complaints department to deal with complaints efficiently. This airline has a different approach when seating their travelers – there are no assigned seats! As passengers’ steps into the plane they take what seats are available, it sounds chaotic, but it works. The flight attendants and pilots have a witty sense and they make jokesShow MoreRelatedLabor Relations: Southwests Current Issues1425 Words   |  6 Pagestheir employees and customers happy, there have been storms brewing in the company’s labor relations and customer relations sector. As was mentioned before, Southwest recently acquired AirTran Airways and revealed plans to take its already successful domestic business international with flights to Mexico and the Caribbean (Martin, 2014). This organizational restructuring is causing Southwe st to have what Time Magazine’s Brad Tuttle calls an â€Å"identity crisis† for the airline whose new advertisementsRead MoreSouthwest Airlines Corp. Culture1727 Words   |  7 PagesIntroduction In this paper I have researched in to Southwest Airline, I have focused to write a three to four (3-4) page paper in which I will, determine how Southwest Airlines’ corporate culture differs from other airlines. 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Stock is managed to ensure reductions in stock turnover, thus reducing costs and wastage. • Route selection Ââ€" airlines must choose their flight routes. These will be selected upon desired routes, and deals negotiated with the airports. Airports are selected for their prime location, to allow consumers to get to their desired location. This then entails theRead MoreSouthwest Airline Case Analysis647 Words   |  3 PagesSouthwest Airline’s Strategies: Southwest Airline’s successful strategy consists of three complementary qualities which are focus, divergence and compelling tagline. This short-haul airline believes that by focusing on friendly service, speed and frequent point-to-point departures, its low pricing is able to compete against car transportation. 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The company must focus on the strategy and functionality of this expanded