Marketing Plan For Walmart Inc Essay - 2136 Words

Chapter 1: Introduction 1.1. The Organization in brief Walmart corporation is a US based company that consist of three business units; Walmart US, Walmart International and Sam’s Club. At the end of 2013, the company had 4,835 outlets (4,203 for Walmart US and for 632 Sam’s Club) in North America alone. (Walmart, 2014). The company mission statement is â€Å"We save people money so they can live better† and is currently the largest retailer in the world (Fortune 500, 2014) with more than $476.3 billion in annual sales in 2014. (Walmart, 2014). It sells several products ranging from food, house hold items to electronics. This paper will attempt to develop a three year marketing plan for one of Walmart product- 50 inch Samsung Flat Screen Smart TV. 1.2. Target Market The company operates on a global scale and therefore the target market for flat screen TV can be many, ranging from homes, schools or offices, etc in a small town to a chain of hotel in an entire state or continent. However, the target market for this marketing plan will be home owners in the state of North Carolina in the USA. The ultimate goal is to have at least 9% of the target market to buy one TV during the three year campaign period, resulting to the selling of 223,034 units of TV. 1.3. Triple Bottom Line The triple bottom line calls for a balance between financial (Profit) interest with social (People) and environment (Planet) concerns. Pursuing profit at the expense of societal and environmentalShow MoreRelatedWalmart Vs Costco : Competitive Strategy1589 Words   |  7 Pages WALMART VS COSTCO: COMPETITIVE STRATEGY XXXXXXXXXXXXXX MBA 500 Essentials of Business Management September 3, 2015 Larry Frazier City University of Seattle Abstract This industrial paper analysis and compares the competitive business strategy between Wal-Mart stores Inc. and Costco Wholesale Corporation by using the components of a competitive analysis model by Michael Potter. 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